Ecommerce Web Development – The Importance of Getting it Right!

Online shopping, at its best describes the revolutionary developments in and around our world. Time-is considered the most valuable of all and finding an alternative to save the same, can attract lot many potential customers.

How do you get started with the online venture and to reap its maximum benefit?
The answer is simple – get the basic things of your eCommerce website right! But, this is certainly easy said than done. But right implementation of the basics of eCommerce web development can get things straight for you.

Following are some of the basic important things which you should consider of utmost importance while building an eCommerce website.

1.Make your navigation user friendly: People using your website would love to stick around your website if they find it easy to use and easy to navigate. One would find it strange but it is the truth that- the visitors to an eCommerce websites are, for the most part, window shoppers, accidental browsers or some curious onlookers. It’s the duty of your online shopping websites and its featured contents to draw the curiosity and interest of such visitors and make them a possible buyer. Your website should be designed in such a manner that, any visitors visiting it for the first time should find it informative and a good learning experience. This can pave way for possible change of such visitors turning into a potential customer.

2.Make the content of your website- keywords and key phrase rich. Keywords and Key phrases are the words or common phrases you would have probably used in your searches through search engines. To make it simpler, this article is intended to have the keyword ‘eCommerce web development, and the possible key phrase could be the keywords combined with the phrase ‘ importance of getting it right’. But take care not to overfill your website content with just the keywords and key phrases. Meaningless overuse of these, just to get the ranks in the search engine listing can volley back with further consequences. Your visitors might find the content uninteresting, and your business might never actually prosper as you had imagined of.
3.Cross browser compatibility: Misconception such as the only existence of browser – which being the Internet explorer, is quite popular among the starters. There are over 100 different Internet browsers, firefox and opera being some of the top competitors of IE. Hence make your website cross browser compatible.

4.Effective use of images and videos: Image can best provide the opportunity to the customers to decide for themselves; if they want that product or not? For any eCommerce website, image description of the products is a pre-requisite parameter. You can further refine the experience of the visitors through Videos as well. But, just a word of caution, too much usage of heavy images and videos can increase the load time of your website. Hence, don’t forget to get the images or videos compressed or rather say optimized, before uploading it to your websites.
5.Enable browsers to remove narrowing down options: When a user narrow down their search for a particular product in a particular category, and all of sudden he feels to get back to earlier pages. Providing them with options to comeback to those pages without repetitive “back button” can enhance the visitors experience to your website. Hence provide them the option to easily remove the navigation selection as directed by your website, to a rather independent selection scheme.

These were some of the basics which you need to keep in mind while building your own eCommerce website for a successful online venture.

Best Website Design Companies – Web Developer Exposes the Myths About Website Design Companies

It’s All Lies

How can you find the best website design companies? It’s not easy. Every client that has put out an RFP for a website can relate to the feeling that they are being lied to, perhaps deliberately mislead, or just that internet experts are one step removed from cure-all charlatans.

After countless hours reading or hearing website design companies talk about their “proven solutions,” “one-stop shop” capabilities, and case studies, you’ll often be more confused about the right direction than when you started.

Can’t they just talk to you in plain English?

Giants of Chaos

Clearly the best website design companies are online, right? Yet often researching it online doesn’t seem to help much. The Internet is a strange conglomeration of every form of organization known to man seeking to define the way information is exchanged for their benefit. From media mega-conglomerates, to Google, Apple and Microsoft, the giants of industry have a lot at stake in what appear to be inconsequential and arcane issues.

Anyone hanging out on Google News saw Apple’s spat with Adobe over Flash, and Facebook’s fight with the government over privacy.

Down in the trenches of the digital universe is the intrepid web developer – seeking to make the world a better place by shepherding you, Indiana Jones style, through the chaos to your own personal treasure trove of more sales and happier customers online.

Only this one is completely self-taught, and his biggest problem is that whatever he did yesterday needs a little update today, because the entire Internet got one little tweak that changed everything… again.

Websites aren’t Products

I love hearing businesses talk about how they need to “Get a new website.” It’s almost like listening to my sisters talk about shoes, or my brothers about video games.

We’ve come to see our websites as consumer products, needing a fashion update ever couple years.

Sadly the reality is much worse. The web is a living breathing entity that changes every day.

Most business websites, developed by your friendly neighborhood web provider, look nice on your computer when you signed the check, but are broken for 30% or more of your viewers who don’t happen to use Internet Explorer on Windows Vista. By the way, that percentage grows every month.

And while you’re at it, factor in that in about two short years, more people will be surfing the web on a phone then on a computer, and all the cool colorful whizbang you have on your site (or your entire site if it’s in flash) can’t even be seen.

Then go one step further. Google used to be about searching information that was posted on the web, you know, back when people posted articles on a topic and four years later you could still find them. Now, Google has updated their search system with Caffeine (yes, it’s literally called that), and now whatever is being tweeted about and shared on Facebook shows up. Whatever isn’t shared, doesn’t register.

Top that all off with the fact that every year having an up-to-date website that meets customers expectations grows in importance for a business’s survival, and it’s no wonder that even little non-profits are flocking to seminars trying to understand what Twitter can do to save puppies.

Power to the People I’ve worked as a web developer for over a decade, working as everything from a Senior Technology Consultant to the Fortune 500 to freelance digital wingman for the local general contractor. I have an obsession with business growth through technology.

Everyone in this business likes to say they have the edge, obviously, but often they only have one piece of the puzzle. Once you understand the puzzle that is the web, you’ll know the dirty little secret of our industry and more importantly, how to make sure it doesn’t bite your business you know where. Knowing these secrets will help you find the absolute best website design companies.

Design, Development, Communication

There are three types of creatures needed to create a website:

1. Designer: someone who knows how to make things look pretty, or at least how to prevent it from looking like a used-car lot.

2. Development: research has shown that if someone comes to your site and it doesn’t work, they will never return. Hopefully, this guy isn’t just making your site do something cool, but also making sure it actually keeps on doing.

3. Communication: PR and Marketing are still battling it out to determine who should decide what is communicated on the web, but suffice it to say, they both probably have more people skills than your designer and developer combined.

Without a clear, simple idea, translated into a visual image, with some buttons for your customers to push, you don’t have a website that can do its job. None of the above three creatures, by the way, understand each other.

Then add the rowdy cowboys to this triumvirate:

– Internet Marketing consultants: people who can either show they’ve increased someone’s sales online by at least 20% or they are just quoting Wikipedia to you and have no idea what they are talking about.

– Social Media consultants: see above.

These two represent the two things that give a website any reason to exist: search engines, and search through word of mouth – also known as Twitter, Facebook, LinkedIn.

Now ask yourself, have you ever met a company that can show they are good at all the above?

No, You Can’t

That’s because making really good websites doesn’t make money for web design companies. Making what people ask for online is what makes web designers and developers money. PR and Marketing companies both know that as long as their customers aren’t losing money, and their competitors don’t offer lower prices, they’ll probably keep their jobs. The Internet Marketers and Social Media experts have to prove themselves every day, but what they do can be learned, taught to an intern, and then… “goodbye consultant.”

Choosing Your Web Developer

Placing your business online should not be a strenuous or arduous task. It should be a reasonably enjoyable process whose end result should be increased leads for your business. The secret, is finding the right web developer, with the right skills, for your particular needs.

When deciding on who should develop your site you should consider the following:

1. Availability – Is the developer contactable? Will he/she be available after hours and on weekends if you have any issues or problems with your site?

2. Honesty – Will the developer give you truthful advice and recommendations, or just push the company line?

3. Customer Service – Will you be given a personalised service where the developer sees your project through from start to finish? Will this developer be the one who makes changes or additions as your business grows?

4. Services – Does your developer offer the full range of services necessary to get your business online? For example, do they offer Domain Name Registration, Website Hosting, Email, E-Commerce, PHP and MySQL (to run blogs, CRM’s and other database applications) and be able to market your website?

5. Pricing – The cost of having a website built can vary quite considerably.

Always ask for a quotation upfront.

Don’t be afraid to ask questions;

• Ask for a itemised quotation so you can see a breakdown of exactly what you are getting for your money.

• Will you need to pay a deposit?

• Are there any ongoing fees? i.e. Website Hosting.

• Do you charge a flat rate or charge by the hour?

• How long will the website take to complete?

• Will I have to pay for extras, and if so how much?

6. Quality – There is no point in paying big dollars (or even lesser dollars for that matter) for a site you are unhappy with or looks cheap and nasty. Always have a look at the developer’s portfolio. If they do not have one on their website, ask yourself why not? Don’t be afraid to ask to see previous works. Also, read customer testimonials. Even call those customers to get their opinion on the developer’s work ethics and abilities.

Although I would be extremely thoughtless to claim that these 6 points are everything you need to be aware of, I firmly believe if you include these points in when considering your developer you will find yourself one you are going to be happy with and that you will use for many years to come.