Are Web Developers Short Changing Your Business – Are You Getting Targeted Web Traffic?

This is a very pertinent question. Are they?

This is a problem that is rife in the Web Development arena.

You already know that in order to grow your business beyond your current customer base, you need to look at the incredible growth potential which the Internet provides. You need a great website and you need targeted web traffic.

Look at the alternative – offline advertising – i.e. newspaper, yellow pages, radio, television, etc. These platforms are extremely expensive and very difficult to analyze any results. Advertising in the various media available will often leave you, the business owner, wondering if the money was well spent.

Did you experience growth in sales directly related to your advertising spend?

How much did your brand seep further into the public consciousness because you spent a certain amount of money promoting your brand?

Was it worth it?

Your advertising company will have ready answers and statistics of course!

Now take a look at how online marketing works.

You are able to track precisely where each and every sale comes from. Using applications like Google Analytics you are able to identify with pinpoint accuracy the exact source of your customer, right down to what they typed in to find you and which site they came from.

This ability to track the effectiveness of online marketing coupled with the massive potential market on the Internet means more and more people are having websites created for their products or services.

Because of the growth in demand for new websites, many companies and individuals are offering (some for exorbitant fees) specially designed and created websites with promises of multiple features, online presence and sales success for your company. All the add-ons are there – at a cost – and a range of baffling technical terms are bandied about to prove how much the web people know about this (and how much of a luddite you are!).

Web hosting, shopping carts, metatags, onsite optimisation, SEO, SEM, online security features are some of my favourites.

They must know what they are doing…right?

Think again!

In my experience many of the sites built for consumers today are almost invisible on the major search engines. After paying a multiple four or even five figure fee you type in your business name and guess what…your website isn’t even on Google’s front page! So you call your web experts and they offer you additional optimisation for a few more thousand to get front page results!

Will this work? Maybe…

What does work are specific online marketing techniques that will put your website on the front page within hours.

In my view, to set up a website in the first place without front page presence in mind is ridiculous.

To show how much small business owners are being ripped off, I ran a little experiment recently to prove a point to a friend who had a website which wasn’t showing up on Google. I created a new business with a highly competitive name. I used a range of SEO techniques and organic search oriented content, and some simple promotional strategies.

Within 3 days the business had the number one spot on Google with over 75 million competing pages! This is the magic that can be achieved with the power of the Internet combined with the secrets of online marketing.

So let’s dispel some common myths here.

  • Metatags carry very little weight with search engines – they are virtually ignored
  • Onsite optimisation usually amounts to stuffing poorly researched keywords into title tag and description areas, resulting in your site looking spammy and amateurish with very little benefit in ranking
  • The traffic you are getting to your site which looks impressive in the statistics is mainly automated (robots) and will not bring you sales, don’t be fooled into thinking these are customers
  • Having hits on your site does not push you up the search engine rankings – having inbound links from authority sites does
  • Having a particular product on your website will not automatically result in it being found by your potential customers. Only by publishing content using the product name in tags, titles and descriptions in the correct way, will your product be found
  • Hosting does not have to be expensive – the two biggest hosting sites in the world; Godaddy and Hostgator will host your site starting from around $10 a month!

This is how it works. All the major search engines follow these rules.

Having a website means nothing. Correct marketing of your website is the only way you will grow your business.

Don’t be ripped off.

Importance of Content Management Services For Web Development

Website owners, irrespective of their business domain, often come across a problem of updating content in a systematic manner. Content management services are an answer to these problems. A CMS allows organizations to easily maintain and organize the data by providing a structured view of the resources. As an organization needs a regular update of its contents, there is always a necessity of a proper CMS provider. In simple terms, the content management system is a collection of procedures in which data can be nearly anything. It helps to simplify the management and publication of HTML content, like documents, images and other necessary things that is required for the website. The system refers to the programs on the web server, or to the hardware devices that is used for the facilitation of documents on a large network.

The need for such services is growing rapidly all over the globe due to the various benefits that they render, and to expand domestic business in the global market. Online business is becoming the latest trend for any small and medium scale organizations. To establish their business and capture the international market, small scale business organizations have started investing in the content management services to develop hi-end web applications. The content management service providers include special strategies, methods and tools for storing, compiling and preserving an organization’s important documents, unstructured data, paper documents and other content in an efficient manner.

The content management services are open source software which is useful to manage the content of the dynamic websites including, creating, storing, publishing and maintaining the websites. Cost is definitely a major factor. Business organizations which have low budget and are unable to hire these services, can easily update the web pages themselves. They need not hire a web developer every time a new content has to be updated online. For this a good management system has to implemented, which is not intuitive and requires much less training for its usage. This will help an individual who is not highly technical in terms of web technologies to put up new contents on the website.

As these small scale business firms have limited cash resource, there are a lot of price factors that they need to consider which can match up to the content management service requirements. It is also implied that you get what you pay for. In cases where an individual is unable to tackle issues that refer to the web standards, it is good to find a professional who can help to choose the right services that strictly adheres to such standards. Losing a chunk of audience is unacceptable. So updating regularly and fixing any bug problem is what these services are all about.

Easy Website Builder For Beginners And Pro Web Developers

Have you ever wanted to build a website for personal or business use without the constraints of website templates or the hassle of learning HTML, PHP, web development software, and the necessary learning curve involved? Have you ever been asked by potential clients or customers whether or not you have a website where they can find out more about you and the services you provide?

Nowadays if you do not have a website, you stand the chance of losing out on a lot of business, and potential customers may not look upon you as being “professional.” Likewise, for the individual who does not have a business per se, he or she stands the chance of amassing a vastly wider network of contacts through a personal website than the person who relies only on person-to-person network organizations.

Every business needs a website! It’s still surprising to see so many businesses that do not have a web presence. This is mainly due to a combination of economic and time factors. It may cost anywhere between $500 to $1500+ to hire a web designer to build a business site containing 1-10 pages of content. To build a site on your own requires time and some knowledge of web development skills. Seen in this light, it’s understandable that business owners procrastinate in this very important aspect of their business.

However, building a website has finally reached the 21st Century as far as ease of use and availability to the masses. An easy website builder tool is being released to the world allowing unprecedented ability for just about anyone to build their own website for personal and business use. Whether it’s the beginner who wants a one page website or the web developer putting together a hundred page business site, technology just took a huge jump with the advent of Site Rubix, the brainchild of Kyle and Carson of Wealthy Affiliate.

There is absolutely no HTML coding skills needed. Images, video, screen capture and content can be added quickly and easily. With simple click and drag features, websites can be designed the way you want it to look. There is also no need to go through the learning curve required to use Dreamweaver, Frontpage and other web development software.

Site Rubix is an easy website builder that has leveled the playing field in terms of online presence. With this latest in web technology, there is no reason whatsoever to go without a website for yourself and your business!