Best Website Design Companies – Web Developer Exposes the Myths About Website Design Companies

It’s All Lies

How can you find the best website design companies? It’s not easy. Every client that has put out an RFP for a website can relate to the feeling that they are being lied to, perhaps deliberately mislead, or just that internet experts are one step removed from cure-all charlatans.

After countless hours reading or hearing website design companies talk about their “proven solutions,” “one-stop shop” capabilities, and case studies, you’ll often be more confused about the right direction than when you started.

Can’t they just talk to you in plain English?

Giants of Chaos

Clearly the best website design companies are online, right? Yet often researching it online doesn’t seem to help much. The Internet is a strange conglomeration of every form of organization known to man seeking to define the way information is exchanged for their benefit. From media mega-conglomerates, to Google, Apple and Microsoft, the giants of industry have a lot at stake in what appear to be inconsequential and arcane issues.

Anyone hanging out on Google News saw Apple’s spat with Adobe over Flash, and Facebook’s fight with the government over privacy.

Down in the trenches of the digital universe is the intrepid web developer – seeking to make the world a better place by shepherding you, Indiana Jones style, through the chaos to your own personal treasure trove of more sales and happier customers online.

Only this one is completely self-taught, and his biggest problem is that whatever he did yesterday needs a little update today, because the entire Internet got one little tweak that changed everything… again.

Websites aren’t Products

I love hearing businesses talk about how they need to “Get a new website.” It’s almost like listening to my sisters talk about shoes, or my brothers about video games.

We’ve come to see our websites as consumer products, needing a fashion update ever couple years.

Sadly the reality is much worse. The web is a living breathing entity that changes every day.

Most business websites, developed by your friendly neighborhood web provider, look nice on your computer when you signed the check, but are broken for 30% or more of your viewers who don’t happen to use Internet Explorer on Windows Vista. By the way, that percentage grows every month.

And while you’re at it, factor in that in about two short years, more people will be surfing the web on a phone then on a computer, and all the cool colorful whizbang you have on your site (or your entire site if it’s in flash) can’t even be seen.

Then go one step further. Google used to be about searching information that was posted on the web, you know, back when people posted articles on a topic and four years later you could still find them. Now, Google has updated their search system with Caffeine (yes, it’s literally called that), and now whatever is being tweeted about and shared on Facebook shows up. Whatever isn’t shared, doesn’t register.

Top that all off with the fact that every year having an up-to-date website that meets customers expectations grows in importance for a business’s survival, and it’s no wonder that even little non-profits are flocking to seminars trying to understand what Twitter can do to save puppies.

Power to the People I’ve worked as a web developer for over a decade, working as everything from a Senior Technology Consultant to the Fortune 500 to freelance digital wingman for the local general contractor. I have an obsession with business growth through technology.

Everyone in this business likes to say they have the edge, obviously, but often they only have one piece of the puzzle. Once you understand the puzzle that is the web, you’ll know the dirty little secret of our industry and more importantly, how to make sure it doesn’t bite your business you know where. Knowing these secrets will help you find the absolute best website design companies.

Design, Development, Communication

There are three types of creatures needed to create a website:

1. Designer: someone who knows how to make things look pretty, or at least how to prevent it from looking like a used-car lot.

2. Development: research has shown that if someone comes to your site and it doesn’t work, they will never return. Hopefully, this guy isn’t just making your site do something cool, but also making sure it actually keeps on doing.

3. Communication: PR and Marketing are still battling it out to determine who should decide what is communicated on the web, but suffice it to say, they both probably have more people skills than your designer and developer combined.

Without a clear, simple idea, translated into a visual image, with some buttons for your customers to push, you don’t have a website that can do its job. None of the above three creatures, by the way, understand each other.

Then add the rowdy cowboys to this triumvirate:

– Internet Marketing consultants: people who can either show they’ve increased someone’s sales online by at least 20% or they are just quoting Wikipedia to you and have no idea what they are talking about.

– Social Media consultants: see above.

These two represent the two things that give a website any reason to exist: search engines, and search through word of mouth – also known as Twitter, Facebook, LinkedIn.

Now ask yourself, have you ever met a company that can show they are good at all the above?

No, You Can’t

That’s because making really good websites doesn’t make money for web design companies. Making what people ask for online is what makes web designers and developers money. PR and Marketing companies both know that as long as their customers aren’t losing money, and their competitors don’t offer lower prices, they’ll probably keep their jobs. The Internet Marketers and Social Media experts have to prove themselves every day, but what they do can be learned, taught to an intern, and then… “goodbye consultant.”

Are Web Developers Short Changing Your Business – Are You Getting Targeted Web Traffic?

This is a very pertinent question. Are they?

This is a problem that is rife in the Web Development arena.

You already know that in order to grow your business beyond your current customer base, you need to look at the incredible growth potential which the Internet provides. You need a great website and you need targeted web traffic.

Look at the alternative – offline advertising – i.e. newspaper, yellow pages, radio, television, etc. These platforms are extremely expensive and very difficult to analyze any results. Advertising in the various media available will often leave you, the business owner, wondering if the money was well spent.

Did you experience growth in sales directly related to your advertising spend?

How much did your brand seep further into the public consciousness because you spent a certain amount of money promoting your brand?

Was it worth it?

Your advertising company will have ready answers and statistics of course!

Now take a look at how online marketing works.

You are able to track precisely where each and every sale comes from. Using applications like Google Analytics you are able to identify with pinpoint accuracy the exact source of your customer, right down to what they typed in to find you and which site they came from.

This ability to track the effectiveness of online marketing coupled with the massive potential market on the Internet means more and more people are having websites created for their products or services.

Because of the growth in demand for new websites, many companies and individuals are offering (some for exorbitant fees) specially designed and created websites with promises of multiple features, online presence and sales success for your company. All the add-ons are there – at a cost – and a range of baffling technical terms are bandied about to prove how much the web people know about this (and how much of a luddite you are!).

Web hosting, shopping carts, metatags, onsite optimisation, SEO, SEM, online security features are some of my favourites.

They must know what they are doing…right?

Think again!

In my experience many of the sites built for consumers today are almost invisible on the major search engines. After paying a multiple four or even five figure fee you type in your business name and guess what…your website isn’t even on Google’s front page! So you call your web experts and they offer you additional optimisation for a few more thousand to get front page results!

Will this work? Maybe…

What does work are specific online marketing techniques that will put your website on the front page within hours.

In my view, to set up a website in the first place without front page presence in mind is ridiculous.

To show how much small business owners are being ripped off, I ran a little experiment recently to prove a point to a friend who had a website which wasn’t showing up on Google. I created a new business with a highly competitive name. I used a range of SEO techniques and organic search oriented content, and some simple promotional strategies.

Within 3 days the business had the number one spot on Google with over 75 million competing pages! This is the magic that can be achieved with the power of the Internet combined with the secrets of online marketing.

So let’s dispel some common myths here.

  • Metatags carry very little weight with search engines – they are virtually ignored
  • Onsite optimisation usually amounts to stuffing poorly researched keywords into title tag and description areas, resulting in your site looking spammy and amateurish with very little benefit in ranking
  • The traffic you are getting to your site which looks impressive in the statistics is mainly automated (robots) and will not bring you sales, don’t be fooled into thinking these are customers
  • Having hits on your site does not push you up the search engine rankings – having inbound links from authority sites does
  • Having a particular product on your website will not automatically result in it being found by your potential customers. Only by publishing content using the product name in tags, titles and descriptions in the correct way, will your product be found
  • Hosting does not have to be expensive – the two biggest hosting sites in the world; Godaddy and Hostgator will host your site starting from around $10 a month!

This is how it works. All the major search engines follow these rules.

Having a website means nothing. Correct marketing of your website is the only way you will grow your business.

Don’t be ripped off.

Easy Website Builder For Beginners And Pro Web Developers

Have you ever wanted to build a website for personal or business use without the constraints of website templates or the hassle of learning HTML, PHP, web development software, and the necessary learning curve involved? Have you ever been asked by potential clients or customers whether or not you have a website where they can find out more about you and the services you provide?

Nowadays if you do not have a website, you stand the chance of losing out on a lot of business, and potential customers may not look upon you as being “professional.” Likewise, for the individual who does not have a business per se, he or she stands the chance of amassing a vastly wider network of contacts through a personal website than the person who relies only on person-to-person network organizations.

Every business needs a website! It’s still surprising to see so many businesses that do not have a web presence. This is mainly due to a combination of economic and time factors. It may cost anywhere between $500 to $1500+ to hire a web designer to build a business site containing 1-10 pages of content. To build a site on your own requires time and some knowledge of web development skills. Seen in this light, it’s understandable that business owners procrastinate in this very important aspect of their business.

However, building a website has finally reached the 21st Century as far as ease of use and availability to the masses. An easy website builder tool is being released to the world allowing unprecedented ability for just about anyone to build their own website for personal and business use. Whether it’s the beginner who wants a one page website or the web developer putting together a hundred page business site, technology just took a huge jump with the advent of Site Rubix, the brainchild of Kyle and Carson of Wealthy Affiliate.

There is absolutely no HTML coding skills needed. Images, video, screen capture and content can be added quickly and easily. With simple click and drag features, websites can be designed the way you want it to look. There is also no need to go through the learning curve required to use Dreamweaver, Frontpage and other web development software.

Site Rubix is an easy website builder that has leveled the playing field in terms of online presence. With this latest in web technology, there is no reason whatsoever to go without a website for yourself and your business!