SEO and Web Development Go Hand in Hand For Overall Success

Search Engine Optimization (SEO) has forayed into the world of web development with astounding success. It has carved its own niche with a growing number of SEO experts who make websites search engine friendly through innovative online promotional techniques. As various factors on the site itself determine the success of your optimization campaign, you must pay careful consideration to the process of web development. After all, search engine optimization and website development are dependent on each other.

While developing your website, you must write authentic code. Irrespective of what language you use for coding (HTML, XHTML, or any other language), make sure that it fully complies with the existing standards. Therefore, it is highly recommended to test your website on the W3C Validator. This website is very simple to use. Just enter your website’s Uniform Resource Identifier (URI) in the box and find a list of errors on the site.

Never forget to incorporate the unique title tag on each and every web page. The title must always be in the active voice instead of the passive one. So, make use of the subject on front and center only.

Your homepage must have a Meta Description tag incorporated in the following manner: meta name=”description” content=”a short site description”. There are also many other Meta tags such as keywords, author, rating, etc. But, they are not so useful due to their over-copiousness. The Meta Description is what really matters from search engine viewpoints since it comes out as your site description in their search results.

Make optimum utilization of various HTML tags for their actual intent. For instance, never generate headings simply by enlarging the fonts of a paragraph. There are h1 and h2 headings tags for this purpose. Making use of the original tags can help the search engine robots to interpret the site’s content in the desired manner.

The use of frames in web development is not highly favored by search engine robots. Hence, steer clear of them altogether. Similarly, never use images and graphics for headings. However, you can still use images for other purposes only after specifying an ALT tag for each one of them. As some browsers don’t support all the image formats, the presence of ALT tags with the alternate text can help visitors to identify the images in case of their invisibility, i.e. some text is displayed in place of the invisible image. Images having ALT tags are also indexed by search engines quicker than those with no tags.

Your website URLs must be search engine friendly too. Always use words instead of digits to describe the path to inner pages. For instance, websiteexample.com/?topic=234&id=5 is not as good as websiteexample.com/services/seo-services. Dashes must take the place of underscores all the time. You have to edit your site’s.htaccess file to change the structure of URL.

An outdated content and design of your website can drive away potential visitors as well as search engine spiders. Therefore, keep the site up-to-date at all times. Though this task seems to be the toughest one, it is the most vital aspect as well to ensure repeated customers and spiders

Easy Website Builder For Beginners And Pro Web Developers

Have you ever wanted to build a website for personal or business use without the constraints of website templates or the hassle of learning HTML, PHP, web development software, and the necessary learning curve involved? Have you ever been asked by potential clients or customers whether or not you have a website where they can find out more about you and the services you provide?

Nowadays if you do not have a website, you stand the chance of losing out on a lot of business, and potential customers may not look upon you as being “professional.” Likewise, for the individual who does not have a business per se, he or she stands the chance of amassing a vastly wider network of contacts through a personal website than the person who relies only on person-to-person network organizations.

Every business needs a website! It’s still surprising to see so many businesses that do not have a web presence. This is mainly due to a combination of economic and time factors. It may cost anywhere between $500 to $1500+ to hire a web designer to build a business site containing 1-10 pages of content. To build a site on your own requires time and some knowledge of web development skills. Seen in this light, it’s understandable that business owners procrastinate in this very important aspect of their business.

However, building a website has finally reached the 21st Century as far as ease of use and availability to the masses. An easy website builder tool is being released to the world allowing unprecedented ability for just about anyone to build their own website for personal and business use. Whether it’s the beginner who wants a one page website or the web developer putting together a hundred page business site, technology just took a huge jump with the advent of Site Rubix, the brainchild of Kyle and Carson of Wealthy Affiliate.

There is absolutely no HTML coding skills needed. Images, video, screen capture and content can be added quickly and easily. With simple click and drag features, websites can be designed the way you want it to look. There is also no need to go through the learning curve required to use Dreamweaver, Frontpage and other web development software.

Site Rubix is an easy website builder that has leveled the playing field in terms of online presence. With this latest in web technology, there is no reason whatsoever to go without a website for yourself and your business!

9 Great Tips to Boost Your Web Development Skills

It’s undeniable that web development has become a sought-after service in the internet marketing business. Modern-day entrepreneurs want to have a website of their own to establish their brand online. If you want to get hired, you have to be one of the best in your field.

There may be no substitute for experience, but there are shortcuts to improving your skills. The following are great tips from seasoned developers on how you can boost your web development prowess.

1. Get rid of floated lists. Most web developers get stuck fixing the floated lists element. Sometimes, setting the right height can get complicated. You can prevent this from happening by adding two CSS properties to any container within the list – display: block; overflow: hidden; Doing so adjusts the height automatically.

2. Use web inspectors. When it comes to the use of web inspectors, developers differ on which one is best. If your website encounters some minor CSS problems, this tool works effectively. You can preview changes live in Safari or Chrome. Just right click on an element and choose ‘Inspect Element’.

3. Sandbox the clutter. Keep your experiments uncluttered by outside influences. If you want to try some new effects, transitions, or techniques, do it as a sandbox project. Following this can make the code easier to debug if it doesn’t work as expected.

4. Single responsibility principle. You may have heard web developers stressing the importance of this principle. The single responsibility function simply explains that every object in your code should contain one function. Splitting the structure and the style can actually benefit you in the end. Once something breaks, it’ll be easier for you to find which object is the problem.

5. Try the GitLab system. Most web developers use GitHub, but it’s more of a private tool. For an enhanced version, you should try GitLab. For one, it is an open source. It can also be made compatible with your own servers.

6. Always comment your code. This is highly recommended for those who work as a team offering internet marketing services. In order for others to understand your code, you need to properly comment on codes, organize PSDs and FLAs, and name layers. It’ll be easier for the whole team to find where things are.

7. Automate your unit tests. Deploying or manually running unit tests can be a waste of time. Be smart and automate it. This can help you find problems early in the development cycle. It can also watch over your code in both time and space dimensions.

8. Sprite to speed up. Speed up your page downloads by turning icons, buttons, and backgrounds into sprites. Once you use the attribute ‘CSS background-position’ the portion of the image you want to appear will be shown.

9. Security is important. When launching a new website, it’s easy to get carried away with design and content that security becomes taken for granted. Before going live, make sure that your site is secure. Run it through security checks to solve security concerns. Try to test your site’s security using asafaweb.com.

Whether it’s for blogs or an eCommerce website agency, entrepreneurs will need web developers to improve and maintain their website’s interaction. Practice these tips to also improve on your skills as a web developer!