How to Find Customers For Your Web Development Company

There are a lot of companies around the world who have the expertise to create very impressive pieces of online software. Whether you write your code in ASP, PHP, Perl or some other language then you will have something that website owners will value. The challenge is how to find customers when your average site owner doesn’t know PHP from a BLT.

In 1999 I set up a web development firm and it has gone from strength to strength. In this article I will share the most valuable piece of advice that I can offer and explain how we attract customers and have continued to grow over the past 8 years.
A premise of my advice is that advertising to get customers is expensive and time consuming and often dealing with those looking to create their first website is time consuming and frustrating if their ideas are wildly different from what you know will be successful. The story below avoids any of these problems.

I started off by writing a small series of PHP scripts and advertised these within the ‘geek’ community. These included a relatively simple whois script that allows users to type in a Domain Name and check its availability. This shortly expanded to include a shopping cart and ordering system. I advertised this on Hot Scripts, the PHP Resource Index and a few other basic websites where technical people and design firms look.

Over the first year I offered this whois script for free. Several hundred companies downloaded the program and I made sure I responded to any support enquiries very quickly and politely. As the program improved I started charging around £50 ($100) per download and the script went from strength to strength. To date I have sold several thousand copies – a good return from an initial investment of perhaps a weeks work and free listings on Hot Scripts and a few other sites.

What this model achieves is that companies who are looking for a whois script but don’t have the technical skill to write one themselves find your offering, they then contact you with support requests and are impressed with your level of support. A large proportion of the companies that contacted me were design firms. In the future if this design company received an enquiry from a potential customer who required something that needed bespoke programming then they immediately thought of my company. They then sent the customer’s brief to me for a quotation, I replied with a friendly email and a reasonable price and the job was secured and quickly delivered.

Every day I sold a copy of the who is script and every week I was creating new relationships with design firms around the world. These design companies spend their time dealing with customers, advertising for new work and dealing with the stress of finding new leads and I sat back and replied to emails with quotations and did programming work.

This business model may not work for everybody but I would certainly recommend giving it a try – develop something that design firms may download and then provide them with a good service, the better you can do this the more chance they have of remembering you and rewarding you with more profitable work in the future.

Choosing Your Web Developer

Placing your business online should not be a strenuous or arduous task. It should be a reasonably enjoyable process whose end result should be increased leads for your business. The secret, is finding the right web developer, with the right skills, for your particular needs.

When deciding on who should develop your site you should consider the following:

1. Availability – Is the developer contactable? Will he/she be available after hours and on weekends if you have any issues or problems with your site?

2. Honesty – Will the developer give you truthful advice and recommendations, or just push the company line?

3. Customer Service – Will you be given a personalised service where the developer sees your project through from start to finish? Will this developer be the one who makes changes or additions as your business grows?

4. Services – Does your developer offer the full range of services necessary to get your business online? For example, do they offer Domain Name Registration, Website Hosting, Email, E-Commerce, PHP and MySQL (to run blogs, CRM’s and other database applications) and be able to market your website?

5. Pricing – The cost of having a website built can vary quite considerably.

Always ask for a quotation upfront.

Don’t be afraid to ask questions;

• Ask for a itemised quotation so you can see a breakdown of exactly what you are getting for your money.

• Will you need to pay a deposit?

• Are there any ongoing fees? i.e. Website Hosting.

• Do you charge a flat rate or charge by the hour?

• How long will the website take to complete?

• Will I have to pay for extras, and if so how much?

6. Quality – There is no point in paying big dollars (or even lesser dollars for that matter) for a site you are unhappy with or looks cheap and nasty. Always have a look at the developer’s portfolio. If they do not have one on their website, ask yourself why not? Don’t be afraid to ask to see previous works. Also, read customer testimonials. Even call those customers to get their opinion on the developer’s work ethics and abilities.

Although I would be extremely thoughtless to claim that these 6 points are everything you need to be aware of, I firmly believe if you include these points in when considering your developer you will find yourself one you are going to be happy with and that you will use for many years to come.

How to Choose an Affordable Website Design and Web Development Company

There are many criteria that need to be considered while choosing a Website design India service. The cost aspect is the most important of all. However, the service should not be selected by ignoring the quality factors. To find a Website designing India service that meets your requirements, you need to pay attention to the following.

Website designing India services are comparatively cheaper – thanks to the large pool of skilled professionals working in the field of Website design and maintenance. If you find the right agency that offers quality services to their clients, you can very well exploit this potential at extremely low cost. To find such agency, you have to conduct a thorough evaluation of the services offered by them.

A professional Affordable Web Design company should offer a broad range of services spanning all aspects of Website designing and maintenance. They should also have customized services tailored to meet the needs of different types of organizations. Also, they should have flexible service offerings that will help their clients choose the services as the situation demands.

A Website design India company usually offers Web development services that include Website maintenance and Internet marketing services. They offer services such as search engine optimization (SEO), social media optimization (SMO), pay-per-click (PPC) advertising, banner advertising, article marketing, etc. They also conduct researches on keywords and related phrases. If a company requires a special service, for example, notification on their keyword, they are also capable of providing such services. In this manner, the company is capable of addressing the entire needs of their clients. By offering all these services under one roof, the agency helps their clients save significant amount on Web site development and marketing.

In India, there is no dearth of skilled software professionals. They are specialized in each area of software services popular these days. With such a large pool of professionals available, the clients will find their services extremely satisfactory and worth of a grab.

Last, but not the least, while selecting a Website design India service, you need to consider the reputation of the service provider. It is advised that you conduct an evaluation about their activities and the profile of their clients. If they are offering services to reputed clients, you can pick that agency without a second thought.