Better Ecommerce Web Development For Better Online Business

The latest survey that has been conducted shows that most of business happening in these recession riddled times is most of the times happening online. What it means is that people are not completely engrossed in the idea of starting and running an online business, which is basically because of insufficient funds. As people don’t have enough money to start a brick and motor store, they go for online stores where they don’t have to spend a lot of money.

You too want that share of the pie and wonder what you could do to help customers generate more sales for you. You don’t want your customers to change their mind when they have laden their shopping carts but it’s time for them to reach out for the finalization of the deal. You will always be able to get the best if your website is designed in the right way.

Beneath are the ecommerce web development tips and tricks that can turn a potential customer into a loyal customer for your ecommerce website.

* We all love paths that are organized and sequential and so do our customers. A seasoned ecommerce web designer will help you define the path that the customer needs to take to get to the check out. If we were to draw an analogy then it will be like a story board.

* Ensure that all the prominent buttons need not be searched for but are right out there sticking their necks out. The easier and delightful the process more is the customer going to be in a mind frame to buy it.

* Simplify the entire process. The less cumbersome it is and the sooner your customer gets to the right product the better it will be for your bank balance

* The more number of windows and clicks the customer encounters more are the chances of them losing interest. Remember that a customer can be quite fickle minded due to the huge amount of information and a surfeit of products out there.

* Provide your customers with little indicators that guide them towards the culmination of the deal. All of the things such as the web design, the logo, the products and the words must work in sync to finally leave your customer at the checkout gateway. Place the buy now button at the right hand corner, right size, color and contrast with the background of the website.

* Show your customer the price right away. This ensures that they are assured of transparency and they don’t click to find that out somewhere else. Psychologically that is the very first thing that the customer looks for.

Make sure your website has all these features and you will be amazed to see an increase in the total sales. So, pay attention to these points and run your business in the best way possible.

Semantic Web Development

Semantic Web Modelling Centre of Excellence

Introduction

Semantic Web Development and dealing with complexity is a tricky issue. Representing information is a problem where complexity can preclude any single approach. In order to find our way around large quantities of information it needs to be structured. But the information already exists and is still being created, so this makes it a moving target.

I’m sure such matters will be covered at the www2006 conference at Edinburgh .

The structuring of ontologies from the top down can be useful, but can only be achieved where the ontology developers have some control over the information. Much of web development and other creation of information is bottom up, in that there is no controlling authority. This is good for inclusiveness and speed of development, and something that encourages community, and encourages individuals to create their own content, which is a good thing. In his interview with the British Computer Society Tim Berners-Lee http://dig.csail.mit.edu/breadcrumbs/blog/4 answers a question on ontologies. He talks of a top level ontology that can be created to hold certain terms and the need to find out who is using these terms, so that other web pages and databases can be categorised. This would be achieved using URIs (Universal Resource Identifier) and RDF (Resource Description Framework). In answer to what Tim Berners-Lee hopes to achieve, he talks of this bottom up development that is going on, using blogs, and wikis etc and a possible approach of ‘web science’ – ‘the science and engineering of web based things that have a bottom up Web-like structure’.

I think this approach is highly relevant to my PhD research on user-driven programming, with University of the West of England (UWE – Bristol). Not everyone has the time to learn programming especially if their main expertise is elsewhere. They then have to ask others to do the development for them and this leads to delays and mis-understandings. The approach advocated here could enable visual creation of software by members of a community. Members of this community would not need advanced programming skills if other members with more advanced development skills could create a suitable interface for the creation of software. This could be achieved in a similar way to that used in visual web page creation tools, or word processor and spreadsheet software. Also the members who do possess advanced skills could provide ways of sorting, searching and navigating the programs created using the visual development tools. Members could work with either or both groups, according to their skills and interests.

A good first step would be to link communities and sites that have a mix of those with advanced software skills who want to encourage and enable others to learn to program, and of new starters who want to learn. This could involve those who are willing to try out new techniques to make it easier for new starters to train learn and gain experience.

 

All You Need to Know About Bespoke Web Development For Your Hotel Business

Are you one of those people who are currently thinking of taking their hotel business online? If yes, you should do it as quickly as possible. The reason is that online presence helps you see more customers. Gone are the days when people use different magazines and newspapers to know about the best hotels. Now, people don’t want to waste their time in searching and selecting a hotel. They use internet to search and to book a hotel in the matter of few minutes.

Considering this change in trend, it is important for all people associated with hotel business to get a great website for their visitors. That’s when they go for bespoke web development. With one such website in place, you can expect more people coming to your hotel, and this will always help improving your profit margin. But, if you think any type of website can help you with your business, you better think again.

The reason is that now people consider so many things before finalizing their buying decision, and quality of your website is one of those things. If you want to expand your business, you should offer all essential information on your website. But, everything should be done in a proper and systematized way. It is due to this particular reason that bespoke web development is important for your business.

In hospitality business, it becomes important to offer some unique facilities and services. This is one big reason why bespoke hotel website design is crucial. But, when you opt for these types of sites, do pay attention to few important things.

* Always keep in mind that your hotel website should be designed according to the SEO rules. Search engine optimization has gained a lot of importance in recent years. It is due to SEO that you can see a clear increase in the number of people visiting your website. So, do make sure your website design complies with all rules of SEO.

* Another important thing that should never be overlooked is that your website should be easy to use. No doubt, it is important to make it look pretty, but don’t go overboard with the idea of making it look unique. Sometimes, it becomes difficult for visitors to explore a ‘unique’ website, and this will never help your business. So, find a professional who knows how to maintain the delicate balance between looks and simplicity of use.

These are the two most important things that should be considered when using the website design services. You should always keep in mind that design companies will ask you to go for specific templates, but you should insist for bespoke web development. If you ask for one such site, it will become easier for you to pay attention to aforementioned things. You will be able to get an attractive website which will also be easy to use. So, go for it!